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Strategic marketing management : planning, implementation and control
Wilson, R. M. S.; Gilligan, Colin - 1997 - 2nd ed
Persistent link: https://www.econbiz.de/10000621186
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Strategic marketing planning
Gilligan, Colin; Wilson, R. M. S. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003782820
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100
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The arts and nonprofit organizations
Kirchner, Theresa A.; Ford, John B. - 2011
Persistent link: https://www.econbiz.de/10008808666
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003263483
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Strategic marketing management : planning, implementation and control
Wilson, R. M. S.; Gilligan, Colin - 2005 - 3rd ed
Persistent link: https://www.econbiz.de/10002146256
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Strategic marketing planning
Gilligan, Colin; Wilson, Richard M. S.; Wilson, R. M. S. - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001483621
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Strategic marketing management 1999-2000 : planning and control
Gilligan, Colin; Fifield, Paul - 1999
Persistent link: https://www.econbiz.de/10001379324
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The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.; Mueller, Barbara; Taylor, Charles Raymond; … - In: Journal of advertising research 51 (2011), pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
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Strategic marketing management : planning and control, analysis and decision
Fifield, Paul; Gilligan, Colin - 1995
Persistent link: https://www.econbiz.de/10004307766