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Effects of intra-brand competition between private labels and manufacturer brands : empirical results from the Italian market
Fornari, Edoardo; Grandi, Sebastiano; Fornari, Daniele - In: The international review of retail, distribution and … 21 (2011) 5, pp. 541-554
Persistent link: https://www.econbiz.de/10009492158
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Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele; Fornari, Edoardo; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 30 (2016), pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo; Negri, Francesca; Ghezzi, Alessandro … - In: Advances in National Brand and Private Label Marketing …, (pp. 74-81). 2022
Persistent link: https://www.econbiz.de/10013281250
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Taking advantage of the gluten-free opportunity : assortment as the key driver for modern grocery retailers
Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012666032
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The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 20 (2013) 6, pp. 617-624
Persistent link: https://www.econbiz.de/10010128291
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I nuovi equilibri competitivi tra le marche negli assortimenti commerciali
Fornari, Daniele; Grandi, Sebastiano; Fornari, Edoardo; … - In: Sviluppo, sostenibilità e competitività delle aziende …, (pp. 249-267). 2017
Persistent link: https://www.econbiz.de/10011780395