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Corporate logo : history, definition, and components

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196

Persistent link: https://www.econbiz.de/10011675697

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T.C.; Gupta, Suraksha - In: Journal of Business Research 67 (2014) 11, pp. 2269-2281

(antecedents) are: corporate name, design, and typeface. The findings reveal the importance of the company's corporate logo in …

Persistent link: https://www.econbiz.de/10010906706

Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281

Persistent link: https://www.econbiz.de/10010401999

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488

Persistent link: https://www.econbiz.de/10012238107

Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262

Persistent link: https://www.econbiz.de/10012666334

Place/nation branding and marketing : rethinking synergies and relations

Foroudi, Pantea; Dennis, Charles; Melewar, T. C. - In: Journal of business research : JBR 116 (2020), pp. 595-596

Persistent link: https://www.econbiz.de/10012257660

Sustainable branding : ethical, social, and environmental cases and perspectives

Foroudi, Pantea (ed.); Palazzo, Maria (ed.) - 2021

"A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a...

Persistent link: https://www.econbiz.de/10012262061

Corporate brand design : developing and managing brand identity

Foroudi, Mohammad Mahdi; Foroudi, Pantea - 2022

"Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their … brand design and their stakeholders. The book begins its approach with a literature review, to provide an overview of … corporate brand development process: brand signature design, its components and impact on brand reputation; website design and …

Persistent link: https://www.econbiz.de/10012548766

Building corporate identity, image and reputation in the digital era

Melewar, T. C. (ed.); Dennis, Charles (ed.); … - 2022

"Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars,...

Persistent link: https://www.econbiz.de/10012485177

Corporate brand design : developing and managing brand identity

Foroudi, Mohammad Mahdi; Foroudi, Pantea - 2022

Persistent link: https://www.econbiz.de/10013176411