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~person:"Foroudi, Pantea"
~subject:"Design"
~subject:"Marketing management"
~subject:"United States"
~subject:"Werbung"
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Design
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Brand management
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15
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12
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Foroudi, Pantea
Keller, Kevin Lane
23
Melewar, T. C.
18
Balmer, John M. T.
12
Burmann, Christoph
11
Ko, Eunju
11
Wheeler, Alina
11
Baumgarth, Carsten
10
De Chernatony, Leslie
10
Gierl, Heribert
10
Laukkanen, Tommi
10
Romaniuk, Jenni
10
Pipek, Volkmar
9
Urde, Mats
9
Christodoulides, George
8
Eisend, Martin
8
Kumar, Vijay
8
Balmer, John M.T.
7
Brunner, Christian Boris
7
D'Ippolito, Beatrice
7
Gupta, Suraksha
7
Kitchen, Philip J.
7
Leimeister, Jan Marco
7
Liedtka, Roger Martin, dt ogilvie, Jeanne
7
Merrilees, Bill
7
O'Cass, Aron
7
Pitt, Leyland F.
7
Srivastava, R. K.
7
Aaker, David A.
6
Adeola, Ogechi
6
Chan-Olmsted, Sylvia M.
6
Dens, Nathalie
6
Hirvonen, Saku
6
Huber, Frank
6
Krcmar, Helmut
6
Loureiro, Sandra Maria Correia
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
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6
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Journal of business research : JBR
3
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review
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European journal of marketing : EJM
1
International journal of hospitality management
1
International studies of management and organization
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Journal of Business Research
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Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
2
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
3
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T.C.
;
Gupta, Suraksha
- In:
Journal of Business Research
67
(
2014
)
11
,
pp. 2269-2281
(antecedents) are: corporate name,
design
, and typeface. The findings reveal the importance of the company's corporate logo in …
Persistent link: https://www.econbiz.de/10010906706
Saved in:
4
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
5
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
8
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
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