//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foroudi, Pantea"
~subject:"Design"
~subject:"Relationship marketing"
~subject:"United States"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Design
Relationship marketing
United States
Werbung
Brand management
33
Markenführung
33
Brand image
15
Markenimage
15
Corporate reputation
12
Firmenimage
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand
9
Markenartikel
9
Brand architecture
7
Markenarchitektur
7
Reputation
7
Marketing management
6
Marketingmanagement
6
Marketing
5
Beziehungsmarketing
4
Corporate image
4
Advertising effects
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Corporate logo
3
Werbewirkung
3
Advertising
2
Advertising credibility
2
Betriebliche Wertschöpfung
2
Brand credibility
2
Brand loyalty
2
Brand value
2
Celebrity trust
2
Competition
2
Complexity theory
2
Confidence
2
Configuration
2
Corporate credibility
2
Corporate visual identity
2
Credibility
2
Customer integration
2
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Undetermined
1
Author
All
Foroudi, Pantea
Loureiro, Sandra Maria Correia
25
Hollebeek, Linda D.
17
Veloutsou, Cleopatra
15
Fournier, Susan
14
Guzman, Francisco
14
Khan, Imran
14
Burmann, Christoph
13
Fetscherin, Marc
13
Huber, Frank
13
Rather, Raouf Ahmad
13
De Chernatony, Leslie
12
Han, Heesup
12
Japutra, Arnold
12
Ko, Eunju
12
Kumar, Vikas
11
Rahman, Zillur
11
Wheeler, Alina
11
Keller, Kevin Lane
10
King, Ceridwyn
10
Kunkel, Thilo
10
Sarkar, Abhigyan
10
Sreejesh, S.
10
Šerić, Maja
10
Ahn, Jiseon
9
Gierl, Heribert
9
Gil Saura, Irene
9
Kaufmann, Hans Rüdiger
9
Melewar, T. C.
9
Pipek, Volkmar
9
Romaniuk, Jenni
9
Balmer, John M. T.
8
Eisend, Martin
8
Gupta, Suraksha
8
Kumar, Vijay
8
MacInnis, Deborah J.
8
Orth, Ulrich R.
8
Sarkar, Juhi Gahlot
8
Septianto, Felix
8
Theobald, Elke
8
more ...
less ...
Published in...
All
Corporate reputation review
2
Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International studies of management and organization
1
Journal of Business Research
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
RePEc
1
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
2
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
3
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T.C.
;
Gupta, Suraksha
- In:
Journal of Business Research
67
(
2014
)
11
,
pp. 2269-2281
(antecedents) are: corporate name,
design
, and typeface. The findings reveal the importance of the company's corporate logo in …
Persistent link: https://www.econbiz.de/10010906706
Saved in:
4
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
5
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
6
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
7
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
8
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
9
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->