Narrow search
Showing 1 - 10 of 43
Cover Image
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa; Foroudi, Pantea; Al-Zadjali, Fatma Haji - In: Building corporate identity, image and reputation in …, (pp. 467-486). 2022
Persistent link: https://www.econbiz.de/10012609418
Cover Image
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Cover Image
Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, Pantea; Marvi, Reza; Colmekcioglu, Nazan - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4355-4388
Persistent link: https://www.econbiz.de/10013455329
Cover Image
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Cover Image
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Cover Image
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea; Palazzo, Maria; Sabina, Karanikosova - In: Corporate reputation review 26 (2023) 4, pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Cover Image
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Cover Image
Exploring the role played by entrepreneurial self-efficacy among women entrepreneurs in tourism sector
Madawala, Kalani; Foroudi, Pantea; Palazzo, Maria - In: Journal of retailing and consumer services 74 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014364030
Cover Image
The effect of waiters' occupational identity on employee turnover within the context of Michelin-starred restaurants
Jerez Jerez, Maria Jesus; Melewar, T. C.; Foroudi, Pantea - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 7, pp. 1215-1243
Persistent link: https://www.econbiz.de/10014366189
Cover Image
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012819715