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More than fit : brand extensio...
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Brand management
33
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12
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12
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11
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Foroudi, Pantea
Bruhn, Manfred
166
Esch, Franz-Rudolf
133
Burmann, Christoph
130
Homburg, Christian
120
Huber, Frank
107
Baumgarth, Carsten
93
Kumar, V.
89
Melewar, T. C.
84
Bauer, Hans H.
82
Meffert, Heribert
79
Herrmann, Andreas
73
Heckman, James J.
71
Han, Heesup
70
Wiedmann, Klaus-Peter
67
Verhoef, Peter C.
66
Ahlert, Dieter
64
Tomczak, Torsten
61
Keller, Kevin Lane
59
Hollebeek, Linda D.
58
Bang, Nguyen
57
Cobb-Clark, Deborah A.
52
Swoboda, Bernhard
49
Caliendo, Marco
48
Loureiro, Sandra Maria Correia
48
Balmer, John M. T.
47
Piller, Frank T.
47
Stauss, Bernd
47
Thaichon, Park
46
De Chernatony, Leslie
45
Krafft, Manfred
45
Palmatier, Robert W.
44
Phau, Ian
44
Merrilees, Bill
43
Mittal, Vikas
43
Fournier, Susan
42
Mattila, Anna S.
42
Sheth, Jagdish N.
42
Gil Saura, Irene
40
Usman, Osly
40
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Journal of business research : JBR
9
Building corporate identity, image and reputation in the digital era
4
Corporate reputation review
3
International journal of hospitality management
3
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
Routledge studies in marketing
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Technological forecasting & social change : an international journal
2
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1
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
43
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1
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
2
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
3
Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, Pantea
;
Marvi, Reza
;
Colmekcioglu, Nazan
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4355-4388
Persistent link: https://www.econbiz.de/10013455329
Saved in:
4
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
5
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
6
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
7
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
8
Exploring the role played by entrepreneurial self-efficacy among women entrepreneurs in tourism sector
Madawala, Kalani
;
Foroudi, Pantea
;
Palazzo, Maria
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014364030
Saved in:
9
The effect of waiters' occupational identity on employee turnover within the context of Michelin-starred restaurants
Jerez Jerez, Maria Jesus
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
7
,
pp. 1215-1243
Persistent link: https://www.econbiz.de/10014366189
Saved in:
10
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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