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Co-creating brand image and reputation through stakeholder’s social network

Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59

Persistent link: https://www.econbiz.de/10012257445

Enhancing university brand image and reputation through customer value co-creation behaviour

Foroudi, Pantea; Yu, Qionglei; Gupta, Suraksha; … - In: Technological forecasting & social change : an … 138 (2019), pp. 218-227

Persistent link: https://www.econbiz.de/10012132181

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T.C.; Gupta, Suraksha - In: Journal of Business Research 67 (2014) 11, pp. 2269-2281

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the favorability of the corporate logo; and (2) what are the main influences of this favorability on corporate...

Persistent link: https://www.econbiz.de/10010906706

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488

Persistent link: https://www.econbiz.de/10012238107

Linking identity and heritage with image and a reputation for competition

Foroudi, Pantea; Cuomo, Maria Teresa; Foroudi, Mohammad … - In: Journal of business research : JBR 113 (2020), pp. 317-325

Persistent link: https://www.econbiz.de/10012230495

Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia

Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 98 (2019), pp. 15-32

Persistent link: https://www.econbiz.de/10012007156

Corporate identity and social media : existence and extension of the organization

Devereux, Luke; Melewar, T. C.; Foroudi, Pantea - In: International studies of management and organization 47 (2017) 2, pp. 110-134

Persistent link: https://www.econbiz.de/10011675651

Corporate logo : history, definition, and components

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196

Persistent link: https://www.econbiz.de/10011675697

Evaluating the impact of corporate logos towards corporate reputation : a case of Persia and Mexico

Foroudi, Pantea; Hafeez, Khalid; Foroudi, Mohammad Mahdi - In: Qualitative market research : an international journal 20 (2017) 2, pp. 158-180

Persistent link: https://www.econbiz.de/10011714456

The role of corporate identity management in the higher education sector : an exploratory case study

Melewar, T. C.; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: Journal of marketing communications 24 (2018) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10011880776