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~person:"Fort, Margherita"
~person:"Gaul, Wolfgang"
~person:"Green, Paul E."
~subject:"Conjoint analysis"
~subject:"Market research"
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Fort, Margherita
Gaul, Wolfgang
Green, Paul E.
Malhotra, Naresh K.
50
Herrmann, Andreas
33
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31
Homburg, Christian
30
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Fundamentals of marketing research ; Vol. 6
3
Conjoint measurement : methods and applications
2
From data to knowledge : theoretical and practical aspects of classification, data analysis, and knowledge organization
2
Editor's series in marketing
1
Entscheidungsunterstützung für ökonomische Probleme
1
European journal of operational research : EJOR
1
International Series in Quantitative Marketing
1
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1
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1
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1
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1
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1
Legends in marketing
1
Marketing : ZFP ; journal of research and management
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Prentice-Hall International Series in Management
1
Prentice-Hall international series in management
1
Studies in classification, data analysis, and knowledge organization
1
Ökonomie und Mathematik : Rudolf Henn zum 65. Geburtstag
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ECONIS (ZBW)
27
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1
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
2
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
3
Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541509
Saved in:
4
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
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5
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
6
Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel
;
Gaul, Wolfgang
- In:
Conjoint measurement : methods and applications
,
(pp. 47-65)
.
2007
Persistent link: https://www.econbiz.de/10003544577
Saved in:
7
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
8
Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1970
-
2 ed.
Persistent link: https://www.econbiz.de/10002540024
Saved in:
9
Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel
;
Gaul, Wolfgang
- In:
Conjoint measurement : methods and applications
,
(pp. 97-120)
.
1999
Persistent link: https://www.econbiz.de/10001444668
Saved in:
10
Analyse von Panel- und POS-Scanner-Daten mit Neuronalen Netzen
Gaul, Wolfgang
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
40
(
1994
)
3
,
pp. 281-306
Persistent link: https://www.econbiz.de/10001168523
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