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~person:"Fort, Margherita"
~person:"Green, Paul E."
~person:"Oswald, Andrew J."
~person:"Viswanathan, Madhu"
~subject:"Conjoint analysis"
~subject:"Market research"
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Fort, Margherita
Green, Paul E.
Oswald, Andrew J.
Viswanathan, Madhu
Malhotra, Naresh K.
50
Herrmann, Andreas
33
Hruschka, Harald
31
Homburg, Christian
30
Decker, Reinhold
27
Wildner, Raimund
24
Huber, Frank
23
Sarstedt, Marko
22
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21
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20
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20
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20
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19
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18
Albers, Sönke
17
Kumar, V.
17
Eisend, Martin
16
Kuß, Alfred
16
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16
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15
Gustafsson, Anders
15
Helm, Roland
15
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14
DeSarbo, Wayne
14
Teichert, Thorsten
14
Baumgartner, Hans
13
Belk, Russell W.
13
Buber, Renate
13
Dolnicar, Sara
13
Holbrook, Morris B.
13
Leeflang, Peter
13
Skiera, Bernd
13
Allenby, Greg M.
12
Diamantopoulos, Adamantios
12
Gaul, Wolfgang
12
Gierl, Heribert
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12
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3
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3
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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ECONIS (ZBW)
29
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1
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
2
Categorization : a fuzzy set conceptualization
Dutta, Shantanu
;
Bergen, Mark
;
Viswanathan, Madhu
; …
-
1994
Persistent link: https://www.econbiz.de/10000959857
Saved in:
3
Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu
;
Childers, Terry L.
;
Nagaraj, Sanjay
-
1994
Persistent link: https://www.econbiz.de/10000959861
Saved in:
4
Using the sorting task to examine product representations in consumer research
Viswanathan, Madhu
;
Johnson, Michael R.
;
Sudman, Seymour
-
1996
Persistent link: https://www.econbiz.de/10000959864
Saved in:
5
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
6
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
7
Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541509
Saved in:
8
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
Saved in:
9
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
10
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982068
Saved in:
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