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~person:"Fort, Margherita"
~person:"Green, Paul E."
~person:"Oswald, Andrew J."
~subject:"Conjoint analysis"
~subject:"Familienplanung"
~subject:"Market research"
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Conjoint analysis
Familienplanung
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Fort, Margherita
Green, Paul E.
Oswald, Andrew J.
Malhotra, Naresh K.
50
Herrmann, Andreas
33
Hruschka, Harald
31
Homburg, Christian
30
Decker, Reinhold
27
Wildner, Raimund
24
Huber, Frank
23
Sarstedt, Marko
22
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21
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20
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20
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19
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18
Albers, Sönke
17
Kumar, V.
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14
DeSarbo, Wayne
14
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14
Viswanathan, Madhu
14
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13
Belk, Russell W.
13
Buber, Renate
13
Dolnicar, Sara
13
Holbrook, Morris B.
13
Leeflang, Peter
13
Skiera, Bernd
13
Winter-Ebmer, Rudolf
13
Allenby, Greg M.
12
Diamantopoulos, Adamantios
12
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12
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Fundamentals of marketing research ; Vol. 6
3
CESifo Working Paper Series
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Legends in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Prentice-Hall International Series in Management
1
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Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
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ECONIS (ZBW)
26
EconStor
2
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1
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
2
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
3
Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541509
Saved in:
4
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
Saved in:
5
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
6
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
7
Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1970
-
2 ed.
Persistent link: https://www.econbiz.de/10002540024
Saved in:
8
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
9
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
10
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
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