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Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579
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The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.; Johnson, Richard M.; Neal, William D. - In: Marketing research and modeling : progress and …, (pp. 245-264). 2004
Persistent link: https://www.econbiz.de/10003243720
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Imitative obesity and relative utility
Blanchflower, David G.; Van Landeghem, Bert G. M.; … - In: Journal of the European Economic Association 7 (2009) 2/3, pp. 528-538
Persistent link: https://www.econbiz.de/10003869597