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~person:"Fournier, Susan"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
21
Konsumentenverhalten
21
Markenartikel
16
Brand
15
Brand management
13
Beziehungsmarketing
7
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Fournier, Susan
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Dawes, John
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Khan, Imran
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Christodoulides, George
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Huber, Frank
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Burmann, Christoph
13
Dens, Nathalie
13
Park, C. Whan
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Swoboda, Bernhard
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Bauer, Hans H.
12
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Brand management ; Vol. 2
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Handbook of brand relationships
1
Handbook on brand and experience management
1
Journal of marketing research
1
Working paper / Harvard Business School, Division of Research
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ECONIS (ZBW)
13
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1
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
Saved in:
2
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
3
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
4
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
5
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
6
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
7
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
8
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
9
When good brands do bad : brand personalities, acts of transgression, and the evolution of relationship strength
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2003
Persistent link: https://www.econbiz.de/10001764888
Saved in:
10
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
1
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