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Brand management
33
Markenführung
33
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21
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20
Consumer behaviour
13
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13
Beziehungsmarketing
11
Relationship marketing
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Fournier, Susan
Esch, Franz-Rudolf
162
Bruhn, Manfred
157
Burmann, Christoph
145
Kotler, Philip
132
Meffert, Heribert
130
Homburg, Christian
95
Baumgarth, Carsten
94
Keller, Kevin Lane
87
Melewar, T. C.
83
Tomczak, Torsten
82
Huber, Frank
79
Wiedmann, Klaus-Peter
75
Bauer, Hans H.
67
Ahlert, Dieter
65
Pepels, Werner
64
Balmer, John M. T.
60
Kirchgeorg, Manfred
56
Vrontis, Demetris
50
Kumar, V.
48
Backhaus, Klaus
46
Sheth, Jagdish N.
46
Bang, Nguyen
45
De Chernatony, Leslie
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Foroudi, Pantea
44
Herrmann, Andreas
43
Phau, Ian
43
Loureiro, Sandra Maria Correia
42
Merrilees, Bill
42
Kitchen, Philip J.
41
Rajagopal
40
Langner, Tobias
39
Aaker, David A.
38
Schmidt, Holger J.
38
Albers, Sönke
37
Pitt, Leyland F.
37
Kleinaltenkamp, Michael
36
Pelsmacker, Patrick de
36
Romaniuk, Jenni
36
Fantapié Altobelli, Claudia
35
Nufer, Gerd
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Harvard business review : HBR
2
Boston University School of Management Research Paper
1
Business horizons
1
Handbook of brand relationships
1
Handbook of marketing and finance
1
Handbook on brand and experience management
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Strong brands, strong relationships
1
Working paper / Harvard Business School, Division of Research
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Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
34
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1
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
2
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
3
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
4
Getting brand communities right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
Saved in:
5
A consumer-brand relationship framework for strategic brand management
Fournier, Susan
-
1994
Persistent link: https://www.econbiz.de/10003463944
Saved in:
6
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
7
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
8
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
9
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
10
Brands as relationship partners : warmth, competence, and in-between
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 177-185
Persistent link: https://www.econbiz.de/10009576949
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