//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fournier, Susan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marke : multisensuelle Markenf...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
33
Markenführung
33
Markenartikel
21
Brand
20
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
11
Relationship marketing
11
Brand image
9
Markenimage
9
Marketing theory
6
Marketingtheorie
6
Firm value
3
Shareholder Value
3
Shareholder value
3
USA
3
United States
3
Unternehmenswert
3
Autovermietung
2
Business model
2
Car leasing
2
Consumer goods
2
Firm performance
2
Geschäftsmodell
2
Konsumgüter
2
Markenpolitik
2
Occupational qualification
2
Post-Merger-Integration
2
Post-merger integration
2
Qualifikation
2
Takeover
2
Unternehmenserfolg
2
Übernahme
2
Abnormal returns
1
Branchenentwicklung
1
Brand architecture
1
Brand portfolio strategy
1
Branding
1
Capital income
1
Customer retention
1
more ...
less ...
Online availability
All
Free
7
Undetermined
4
Type of publication
All
Article
20
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
8
Book section
8
Arbeitspapier
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Sammelwerk
2
Working Paper
2
Aufsatzsammlung
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
33
German
1
Author
All
Fournier, Susan
Esch, Franz-Rudolf
162
Bruhn, Manfred
157
Burmann, Christoph
145
Kotler, Philip
132
Meffert, Heribert
130
Homburg, Christian
95
Baumgarth, Carsten
94
Keller, Kevin Lane
87
Melewar, T. C.
83
Tomczak, Torsten
82
Huber, Frank
79
Wiedmann, Klaus-Peter
75
Bauer, Hans H.
67
Ahlert, Dieter
65
Pepels, Werner
64
Balmer, John M. T.
60
Kirchgeorg, Manfred
56
Vrontis, Demetris
50
Kumar, V.
48
Backhaus, Klaus
46
Sheth, Jagdish N.
46
Bang, Nguyen
45
De Chernatony, Leslie
44
Foroudi, Pantea
44
Herrmann, Andreas
43
Phau, Ian
43
Loureiro, Sandra Maria Correia
42
Merrilees, Bill
42
Kitchen, Philip J.
41
Rajagopal
40
Langner, Tobias
39
Aaker, David A.
38
Schmidt, Holger J.
38
Albers, Sönke
37
Pitt, Leyland F.
37
Kleinaltenkamp, Michael
36
Pelsmacker, Patrick de
36
Romaniuk, Jenni
36
Fantapié Altobelli, Claudia
35
Nufer, Gerd
35
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Harvard business review : HBR
2
Boston University School of Management Research Paper
1
Business horizons
1
Handbook of brand relationships
1
Handbook of marketing and finance
1
Handbook on brand and experience management
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Strong brands, strong relationships
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
2
Brand flings : when great brand relationships are not made at last
Alvarez, Claudio
;
Fournier, Susan
- In:
Consumer-brand relationships : theory and practice
,
(pp. 74-96)
.
2012
Persistent link: https://www.econbiz.de/10009739836
Saved in:
3
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
4
Getting brand communities right
Fournier, Susan
;
Lee, Lara
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
Saved in:
5
A consumer-brand relationship framework for strategic brand management
Fournier, Susan
-
1994
Persistent link: https://www.econbiz.de/10003463944
Saved in:
6
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
7
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
8
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
9
Brands as intentional agents : our response to commentaries
Fiske, Susan T.
;
Malone, Chris
;
Kervyn, Nicolas
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
Saved in:
10
Brands as relationship partners : warmth, competence, and in-between
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 177-185
Persistent link: https://www.econbiz.de/10009576949
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->