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When brands resonate
Fournier, Susan; Solomon, Michael R.; Englis, Basil G. - In: Handbook on brand and experience management, (pp. 35-57). 2008
Persistent link: https://www.econbiz.de/10003788968
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Getting brand communities right
Fournier, Susan; Lee, Lara - In: Harvard business review : HBR 87 (2009) 4, pp. 105-111
Persistent link: https://www.econbiz.de/10003847347
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A consumer-brand relationship framework for strategic brand management
Fournier, Susan - 1994
Persistent link: https://www.econbiz.de/10003463944
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Lessons learned about consumers' relationships with their brands
Fournier, Susan - In: Handbook of brand relationships, (pp. 5-23). 2009
Persistent link: https://www.econbiz.de/10003915468
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan - 2010
Persistent link: https://www.econbiz.de/10003924377
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When good brands do bad
Aaker, Jennifer; Fournier, Susan; Brasel, S. Adam - 2010
Persistent link: https://www.econbiz.de/10003924379
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Brands as intentional agents : our response to commentaries
Fiske, Susan T.; Malone, Chris; Kervyn, Nicolas - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 205-207
Persistent link: https://www.econbiz.de/10009576923
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Brands as relationship partners : warmth, competence, and in-between
Fournier, Susan; Alvarez, Claudio - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 177-185
Persistent link: https://www.econbiz.de/10009576949
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Branding and firm value
Srinivasan, Shuba; Hsu, Liwu; Fournier, Susan - In: Handbook of marketing and finance, (pp. 155-203). 2012
Persistent link: https://www.econbiz.de/10009552470
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How do brand portfolio strategies affect firm value?
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: MSI reports : working paper series (2011) 3, pp. 95-155
Persistent link: https://www.econbiz.de/10009531736