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Consumer behaviour
21
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16
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13
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Fournier, Susan
Caporale, Guglielmo Maria
472
Blundell, Richard W.
367
Wagner, Joachim
364
Heckman, James J.
361
Gil-Alaña, Luis A.
314
Belke, Ansgar
295
Machin, Stephen
293
Gupta, Rangan
286
Van Reenen, John
279
Görg, Holger
270
Meghir, Costas
251
Sutter, Matthias
243
Bryson, Alex
239
Salvanes, Kjell G.
239
Pesaran, M. Hashem
236
Addison, John T.
232
Schneider, Friedrich
232
Frondel, Manuel
231
Riphahn, Regina T.
217
Propper, Carol
215
Winter-Ebmer, Rudolf
211
Schnabel, Claus
208
Halla, Martin
205
Oswald, Andrew J.
200
Woessmann, Ludger
200
Dustmann, Christian
199
Weber, Michael
199
McAleer, Michael
198
Blanchflower, David G.
197
Buch, Claudia M.
197
Attanasio, Orazio P.
195
Spieß, C. Katharina
194
Zimmermann, Klaus F.
194
Francesconi, Marco
192
Agarwal, Sumit
191
Fitzenberger, Bernd
188
Pfeiffer, Friedhelm
187
Minford, Patrick
183
Bahmani-Oskooee, Mohsen
179
Griffith, Rachel
178
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Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Betriebswirtschaftliche Diskussionsbeiträge
1
Boston U. School of Management Research Paper
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
Journal of marketing research
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
The Routledge companion to consumer behavior
1
The evolution of brands : from signals of quality to storehouses of trust
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
22
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1
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
Saved in:
2
Konsumentenheterogenität im Beziehungsmarketing : ein bindungstheoretischer Ansatz
Paulssen, Marcel
;
Fournier, Susan
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 197-221)
.
2005
Persistent link: https://www.econbiz.de/10003289260
Saved in:
3
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
4
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
5
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
6
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
9
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
10
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
1
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