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~person:"Foxall, Gordon R."
~person:"Gierl, Heribert"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
273
Brand management
57
Markenführung
57
Advertising effects
53
Werbewirkung
53
Brand image
52
Markenimage
52
Beziehungsmarketing
36
Brand
36
Relationship marketing
36
Markenartikel
35
Advertising
34
Werbung
33
Emotion
26
Theorie
26
Theory
26
Verbraucherverhalten
24
Marketing management
21
Marketingmanagement
21
Social Web
21
Social web
21
Internet marketing
20
Online-Marketing
20
Viral marketing
18
Virales Marketing
18
Customer satisfaction
17
Kundenzufriedenheit
17
Deutschland
15
Germany
15
Einzelhandel
13
Experiment
13
Retail trade
13
Behavioral economics
11
Product Placement
11
Product placement
11
Verhaltensökonomik
11
Marketing theory
10
Belgien
9
Belgium
9
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Undetermined
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Free
7
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Article
232
Book / Working Paper
31
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Article in journal
208
Aufsatz in Zeitschrift
208
Aufsatz im Buch
24
Book section
24
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
2
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
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2
Non-commercial literature
2
Reprint
2
Textbook
2
Working Paper
2
Bibliografie
1
Hochschulschrift
1
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1
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Language
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English
223
German
40
Author
All
Foxall, Gordon R.
Gierl, Heribert
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Huber, Frank
80
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
74
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Septianto, Felix
67
Agarwal, Sumit
66
Nayga, Rodolfo M.
66
Stavins, Joanna
66
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Laroche, Michel
55
Verhoef, Peter C.
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Cherchye, Laurens
51
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Marketing : ZFP ; journal of research and management
17
Journal of business research : JBR
11
Journal of retailing and consumer services
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of promotion management : innovations in planning and applied research
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of organizational behavior management
6
Der Markt : international journal of marketing
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing theory
5
Psychology & marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
International journal of hospitality management
4
Journal of business economics : JBE
4
Journal of electronic commerce research : JECR
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of modelling in management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
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Source
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ECONIS (ZBW)
263
Showing
51
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60
of
263
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51
Entscheiden Konsumenten nach irrelevanten Merkmalen?
Gierl, Heribert
;
Großmann, Tina
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
3
,
pp. 223-247
Persistent link: https://www.econbiz.de/10003775974
Saved in:
52
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Marketing : journal of research and management
2
(
2006
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10003320809
Saved in:
53
Subjektiv irrelevante Attribute als Verkaufsargumente
Gierl, Heribert
;
Eleftheriadou, Christina
;
Großmann, Tina
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10003353637
Saved in:
54
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
Saved in:
55
Wirkung von Coupons auf die Kaufbereitschaft von Konsumenten
Gierl, Heribert
- In:
Handel im Fokus : aus dem Instituts für …
58
(
2006
)
3
,
pp. 140-154
Persistent link: https://www.econbiz.de/10003358173
Saved in:
56
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
57
Werbung mit irrelevanten Produktattributen
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
4
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Saved in:
58
Interpreting consumer choice : the behavioral perspective model
Foxall, Gordon R.
-
2009
Persistent link: https://www.econbiz.de/10003836169
Saved in:
59
Smells like me : personality and perfume choice
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10003863678
Saved in:
60
Zur Bedeutung kontextabhängiger Präferenzen für das Kaufverhalten
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
38
(
2009
)
3
,
pp. 145-148
Persistent link: https://www.econbiz.de/10003819092
Saved in:
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