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In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson; Foxall, Gordon R.; Saevarsson, Hugi - In: Consumer behavior analysis : (a) rational approach to …, (pp. 185-197). 2013
Persistent link: https://www.econbiz.de/10009740372
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The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra; Gierl, Heribert - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
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The behavioral economics of brand choice
Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007
Persistent link: https://www.econbiz.de/10003460750
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Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; … - In: Journal of organizational behavior management 30 (2010) 2, pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
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Die Wirkung von irrelevanten Merkmalen in der Markenwerbung
Gierl, Heribert; Großmann, Tina - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 3, pp. 18-29
Persistent link: https://www.econbiz.de/10003535884
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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert; Großmann, Tina - In: Der Markt : international journal of marketing 47 (2008) 1, pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
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Markentreue und Kaufintervalle bei langlebigen Konsumgütern
Gierl, Heribert; Helm, Roland; Stumpp, Stefan - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 3, pp. 215-232
Persistent link: https://www.econbiz.de/10001666374
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The behavioral economics of consumer brand choice : establishing a methodology
Foxall, Gordon R.; Schrezenmaier, Teresa C. - In: Journal of economic psychology : research in economic … 24 (2003) 5, pp. 675-695
Persistent link: https://www.econbiz.de/10001800940
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The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 66 (2020) 3, pp. 17-27
Persistent link: https://www.econbiz.de/10012302547