//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Ethnology"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbepsychologie"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Ethnology
Konsumentenverhalten
Marktforschung
Mode
Werbepsychologie
Consumer behaviour
12
Brand management
7
Markenführung
7
Brand image
4
Markenimage
4
Marketing management
3
Marketingmanagement
3
Brand extension
2
China
2
International marketing
2
Internationales Marketing
2
Markentransfer
2
Market research
2
Value analysis
2
Welt
2
Wertanalyse
2
World
2
Brand
1
Competitive advantage
1
Cultural identity
1
Developing countries
1
Economic convergence
1
Entwicklungsländer
1
Ethnologie
1
Imperialism
1
Imperialismus
1
Indigene Völker
1
Indigenous peoples
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Marketing theory
1
Marketingtheorie
1
Measurement
1
Messung
1
Nachhaltige Entwicklung
1
more ...
less ...
Type of publication
All
Article
12
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
277
Aufsatz in Zeitschrift
277
Aufsatz im Buch
36
Book section
36
Collection of articles of several authors
12
Sammelwerk
12
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Aufsatzsammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Working Paper
3
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Textbook
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Hochschulschrift
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
13
Author
All
Foxall, Gordon R.
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Wilk, Richard R.
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
more ...
less ...
Published in...
All
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 2
2
Measuring and managing brands
2
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
2
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
4
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
7
Building customer-based
brand
equity : creating
brand
resonance requires carefully sequenced
brand
-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
8
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
9
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
10
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->