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~person:"Foxall, Gordon R."
~person:"Langner, Tobias"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Book section"
~type_genre:"Reprint"
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Consumer behaviour
33
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Foxall, Gordon R.
Langner, Tobias
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Henninger, Claudia E.
10
Terlutter, Ralf
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9
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Consumer behavior analysis : (a) rational approach to consumer choice
4
Country of origin effect : looking back and moving forward
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Marketing and multicultural diversity
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of developments in consumer behaviour
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
International advertising and communication : current insights and empirical findings
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Sustainable consumption, ecology and fair trade
1
The Routledge companion to creativity
1
The SAGE handbook of marketing theory
1
The impact of theory on representations of the consumer and the marketing organisation
1
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1
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
2
Customers' online interaction experiences with
fashion
brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
4
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
Saved in:
5
Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
Saved in:
6
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
7
Consumption, anti-consumption, and consumption communities : the football clubs and its fans
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
Handbook of research on consumerism in business and …
,
(pp. 510-536)
.
2014
Persistent link: https://www.econbiz.de/10010354595
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8
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
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9
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Country of origin effect : looking back and moving forward
,
(pp. 128-148)
.
2019
Persistent link: https://www.econbiz.de/10012008503
Saved in:
10
Brand
equity and
brand
loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
- In:
Challenges and trends in modern banking
,
(pp. 179-195)
.
2016
Persistent link: https://www.econbiz.de/10011516904
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