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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Entwicklungsländer"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbepsychologie"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Entwicklungsländer
Konsumentenverhalten
Marktforschung
Mode
Werbepsychologie
Consumer behaviour
11
Marketing theory
5
Marketingtheorie
5
Environmental consciousness
3
Frauen
3
Market research
3
Umweltbewusstsein
3
Women
3
Welt
2
World
2
Advertising
1
Advertising effects
1
Brand management
1
China
1
Cultural identity
1
Developing countries
1
Economic convergence
1
Ethnologie
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Ethnology
1
Imperialism
1
Imperialismus
1
Indigene Völker
1
Indigenous peoples
1
International marketing
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Internationales Marketing
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Kulturelle Identität
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Luxury goods
1
Luxusgüter
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Markenführung
1
Nachhaltige Entwicklung
1
Nordamerika
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North America
1
Psychology of advertising
1
Sustainable development
1
Theorie
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Theory
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Article
10
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1
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Reprint
Article in journal
273
Aufsatz in Zeitschrift
273
Aufsatz im Buch
38
Book section
38
Collection of articles of several authors
13
Sammelwerk
13
Aufsatzsammlung
4
Mehrbändiges Werk
3
Multi-volume publication
3
Arbeitspapier
2
Collection of articles written by one author
2
Conference paper
2
Graue Literatur
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2
Bibliografie
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1
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1
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1
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English
11
Author
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Wilk, Richard R.
Zaltman, Gerald
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
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Cross-cultural and critical perspectives on brands
3
The impact of theory on representations of the consumer and the marketing organisation
3
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Qualitative marketing research : approaches, techniques and analysis
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
2
Emulation, imitation, and global consumerism
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785637
Saved in:
3
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
4
Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
-
2009
Persistent link: https://www.econbiz.de/10003785573
Saved in:
5
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
6
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
9
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
10
Consumer researchers : take a hike!
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003611242
Saved in:
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