//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Multi-volume publication"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
14
Marketing theory
4
Marketingtheorie
4
Brand management
3
Environmental consciousness
3
Frauen
3
Markenführung
3
Umweltbewusstsein
3
Verbraucherverhalten
3
Women
3
Advertising effects
2
Brand
2
Brand image
2
Cognition
2
Industrial research
2
Industrieforschung
2
Information technology
2
Informationstechnik
2
Innovation adoption
2
Innovationsakzeptanz
2
Kognition
2
Markenartikel
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Behavioral economics
1
Brand placement
1
China
1
Cultural identity
1
Economic psychology
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenwahl
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
10
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatzsammlung
Conference paper
Multi-volume publication
Reprint
Article in journal
269
Aufsatz in Zeitschrift
269
Aufsatz im Buch
32
Book section
32
Collection of articles of several authors
11
Sammelwerk
11
Mehrbändiges Werk
3
Arbeitspapier
2
Graue Literatur
2
Konferenzbeitrag
2
Lehrbuch
2
Non-commercial literature
2
Textbook
2
Working Paper
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
14
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Keller, Kevin Lane
7
Belk, Russell W.
6
Herrmann, Andreas
6
Stobart, Jon
6
Bauer, Hans H.
5
Indrawati
5
Krafft, Manfred
5
Reisch, Lucia A.
5
Sheth, Jagdish N.
5
Warde, Alan
5
Aaker, Jennifer
4
Dixit, Saurabh Kumar
4
Elliott, Richard
4
Gensler, Sonja
4
Hill, Ronald Paul
4
Hippner, Hajo
4
Khosrowpour, Mehdi
4
Ritch, Elaine L.
4
Scherhorn, Gerhard
4
Schmitt, Bernd
4
Singh, Nripendra
4
Tadajewski, Mark
4
Wiedmann, Klaus-Peter
4
Wilde, Klaus D.
4
Baumgarth, Carsten
3
Becker-Leifhold, Carolin
3
Burghartz, Pia Teresa
3
Cova, Bernard
3
Dewi, Miranti Kartika
3
Dobscha, Susan
3
Drolet, Aimee Leigh
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Esteban-Millat, Irene
3
Fournier, Susan
3
Gardetti, Miguel Angel
3
Gijón, Covadonga
3
Gitaharie, Beta Yulianita
3
Handayani, Dwini
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Journal of modelling in management
2
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Routledge companions in business, management and accounting
1
Theoretical and empirical perspectives in critical marketing studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Technology acceptance : a meta-analysis of the TAM ; Part 1
Yousafzai, Shumaila Y.
;
Foxall, Gordon R.
;
Pallister, …
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 251-280
Persistent link: https://www.econbiz.de/10003773898
Saved in:
5
Technology acceptance : a meta-analysis of the TAM ; Part 2
Yousafzai, Shumaila Y.
;
Foxall, Gordon R.
;
Pallister, …
- In:
Journal of modelling in management
2
(
2007
)
3
,
pp. 281-304
Persistent link: https://www.econbiz.de/10003773899
Saved in:
6
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
7
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
8
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
10
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->