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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Emulation, imitation, and global consumerism
Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785637
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.; Sen, Sankar - 2009
Persistent link: https://www.econbiz.de/10003837003
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Doing better at doing good : when, why, and how consumers respond to corporate social initiatives
Bhattacharya, C. B.; Sen, Sankar - 2009
Persistent link: https://www.econbiz.de/10003785228
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Why do the natives wear Adidas?
Arnould, Eric J.; Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785573
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian; Prendergast, Gerard P. - 2010
Persistent link: https://www.econbiz.de/10003922855
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Research in consumer behavior
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238854
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Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299922
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Consumer behavior : information processing and decision making
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299927