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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
8
Advertising effects
3
Brand management
3
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3
Market research
3
Werbewirkung
3
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2
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8
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Zaltman, Gerald
Keller, Kevin Lane
7
Indrawati
5
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
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Esteban-Millat, Irene
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Fournier, Susan
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Gijón, Covadonga
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Ion, Raluca Andreea
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Jazi, Salima
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Kasuga, Norihiro
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M. S. Mahrinasari
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Malhotra, Naresh K.
3
Nakamura, Akihiro
3
Ozanne, Julie L.
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Pei, Yilei
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Russell, Cristel Antonia
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Schmitt, Bernd
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Sheth, Jagdish N.
3
Shishikura, Manabu
3
Steudner, Tobias
3
Valenzuela, Ana
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2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Batra, Rajeev
2
Bayrak Meydanoğlu, Ela Sibel
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bernritter, Stefan F.
2
Bhattacharya, C. B.
2
Bravi, Laura
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Brown, Tom
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International journal of advertising : the quarterly review of marketing communications
2
The impact of theory on representations of the consumer and the marketing organisation
2
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Qualitative marketing research : approaches, techniques and analysis
1
Source
All
ECONIS (ZBW)
Showing
1
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date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
3
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
4
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
5
Consumer researchers : take a hike!
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003611242
Saved in:
6
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
7
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
8
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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