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Consumer behaviour
73
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64
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24
Behavioral economics
10
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Foxall, Gordon R.
Esch, Franz-Rudolf
167
Burmann, Christoph
161
Huber, Frank
153
Han, Heesup
122
Bauer, Hans H.
120
Belk, Russell W.
117
Phau, Ian
111
Mattila, Anna S.
109
Herrmann, Andreas
107
Grunert, Klaus G.
102
Wiedmann, Klaus-Peter
101
Baumgarth, Carsten
99
Gierl, Heribert
97
Bruhn, Manfred
89
Melewar, T. C.
86
Lusk, Jayson L.
85
Sheth, Jagdish N.
85
Meffert, Heribert
84
Khare, Arpita
80
Keller, Kevin Lane
78
Usman, Osly
78
Sattler, Henrik
77
Loureiro, Sandra Maria Correia
76
Bagozzi, Richard P.
71
Bruwer, Johan
71
Grewal, Dhruv
70
Laroche, Michel
70
Septianto, Felix
70
Tomczak, Torsten
70
Ahlert, Dieter
69
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Rajagopal
68
Wansink, Brian
68
Agarwal, Sumit
67
Paul, Justin
67
Pelsmacker, Patrick de
67
Stavins, Joanna
67
Verhoef, Peter C.
67
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European Journal of Marketing
7
Journal of organizational behavior management
6
Consumer behavior analysis : (a) rational approach to consumer choice
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing theory
5
Journal of business research : JBR
2
Journal of modelling in management
2
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2
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2
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2
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Critical perspectives on business and management
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Handbook of developments in consumer behaviour
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International Journal of Bank Marketing
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International Journal of Retail & Distribution Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of air transport management
1
Journal of consumer behaviour : an international research review
1
Journal of retailing and consumer services
1
Macmillan studies in marketing management
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Research in consumer behavior
1
Routledge interpretive marketing research
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Routledge studies in marketing
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Springer eBook Collection
1
SpringerLink / Bücher
1
The Routledge companion to creativity
1
The SAGE handbook of marketing theory
1
The impact of theory on representations of the consumer and the marketing organisation
1
The journal of consumer marketing
1
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ECONIS (ZBW)
66
USB Cologne (EcoSocSci)
9
Other ZBW resources
9
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1
Consumer-based
brand
equity and
brand
performance
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
3/4
,
pp. 445-461
Persistent link: https://www.econbiz.de/10003751903
Saved in:
2
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
3
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
4
The behavioral economics of consumer
brand
choice : establishing a methodology
Foxall, Gordon R.
;
Schrezenmaier, Teresa C.
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
5
,
pp. 675-695
Persistent link: https://www.econbiz.de/10001800940
Saved in:
5
Consumer
brand
choice : money allocation as a function of
brand
reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
6
How to grow
brand
post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of air transport management
79
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
Saved in:
7
Substitutability and independence : matching analysis of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 97-112)
.
2013
Persistent link: https://www.econbiz.de/10009740401
Saved in:
8
Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
Saved in:
9
Consumer choice
Foxall, Gordon R.
-
1983
Persistent link: https://www.econbiz.de/10000046783
Saved in:
10
Consumer behavior : a practical guide
Foxall, Gordon R.
-
1980
Persistent link: https://www.econbiz.de/10000048628
Saved in:
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