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Consumer behaviour
73
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64
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24
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10
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Foxall, Gordon R.
Esch, Franz-Rudolf
154
Huber, Frank
143
Burmann, Christoph
139
Han, Heesup
121
Belk, Russell W.
116
Bauer, Hans H.
111
Mattila, Anna S.
107
Phau, Ian
106
Wiedmann, Klaus-Peter
105
Herrmann, Andreas
104
Grunert, Klaus G.
101
Baumgarth, Carsten
95
Bruhn, Manfred
89
Gierl, Heribert
89
Lusk, Jayson L.
85
Meffert, Heribert
83
Sheth, Jagdish N.
83
Melewar, T. C.
82
Khare, Arpita
80
Loureiro, Sandra Maria Correia
76
Usman, Osly
76
Keller, Kevin Lane
73
Gruber, Jonathan
72
Septianto, Felix
71
Bagozzi, Richard P.
70
Grewal, Dhruv
70
Laroche, Michel
70
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Wansink, Brian
68
Ahlert, Dieter
67
Paul, Justin
67
Sattler, Henrik
67
Stavins, Joanna
67
Tomczak, Torsten
67
Agarwal, Sumit
66
Verhoef, Peter C.
66
Bruwer, Johan
65
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64
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European Journal of Marketing
7
Journal of organizational behavior management
6
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing theory
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Journal of business research : JBR
2
Journal of modelling in management
2
Psychology & marketing
2
Routledge companions in business, management and accounting
2
The service industries journal
2
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1
Critical perspectives on business and management
1
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1
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1
Handbook of developments in consumer behaviour
1
International Journal of Bank Marketing
1
International Journal of Retail & Distribution Management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of air transport management
1
Journal of consumer behaviour : an international research review
1
Journal of retailing and consumer services
1
Macmillan studies in marketing management
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Research in consumer behavior
1
Routledge interpretive marketing research
1
Routledge studies in marketing
1
Springer eBook Collection
1
SpringerLink / Bücher
1
The Routledge companion to creativity
1
The SAGE handbook of marketing theory
1
The impact of theory on representations of the consumer and the marketing organisation
1
The journal of consumer marketing
1
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1
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ECONIS (ZBW)
65
USB Cologne (EcoSocSci)
9
Other ZBW resources
9
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1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
3
The behavioral economics of consumer
brand
choice : establishing a methodology
Foxall, Gordon R.
;
Schrezenmaier, Teresa C.
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
5
,
pp. 675-695
Persistent link: https://www.econbiz.de/10001800940
Saved in:
4
Consumer
brand
choice : money allocation as a function of
brand
reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 113-127)
.
2013
Persistent link: https://www.econbiz.de/10009740400
Saved in:
5
Consumer-based
brand
equity and
brand
performance
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
3/4
,
pp. 445-461
Persistent link: https://www.econbiz.de/10003751903
Saved in:
6
How to grow
brand
post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of air transport management
79
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
Saved in:
7
Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
Saved in:
8
Consumer choice
Foxall, Gordon R.
-
1983
Persistent link: https://www.econbiz.de/10000046783
Saved in:
9
Consumer behavior : a practical guide
Foxall, Gordon R.
-
1980
Persistent link: https://www.econbiz.de/10000048628
Saved in:
10
Hull-Spence Behavior Theory as a paradigm for consumer behavior
Rossiter, John R.
;
Foxall, Gordon R.
- In:
Marketing theory
8
(
2008
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10003731419
Saved in:
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