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~person:"Fruchter, Gila E."
~person:"Li, Changying"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising
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1968-1984
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Fruchter, Gila E.
Li, Changying
Zaccour, Georges
7
Kaiser, Harry M.
6
Schlosser, Rainer
6
Tremblay, Victor J.
6
Bagwell, Kyle
5
Chen, Guan-ru
5
Esteban, Lola
5
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4
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4
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3
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3
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
International game theory review
1
Journal of economics
1
Journal of institutional and theoretical economics : JITE
1
Mathematical social sciences
1
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1
Advertising
and price competition in the presence of overlapping ownership
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of institutional and theoretical economics : JITE
178
(
2022
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10013173085
Saved in:
2
Too popular, too fast : optimal
advertising
and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
3
Advertising
in a competitive product line
Fruchter, Gila E.
- In:
International game theory review
3
(
2001
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10001708546
Saved in:
4
Closed-loop
advertising
strategies in a duopoly
Fruchter, Gila E.
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
Saved in:
5
On the regulation of public broadcasting
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of economics
138
(
2023
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10013549163
Saved in:
6
Targeted
advertising
with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
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