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Advertising and price competition in the presence of overlapping ownership
Li, Changying; Li, Youping; Zhang, Jianhu - In: Journal of institutional and theoretical economics : JITE 178 (2022) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10013173085
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Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.; Prasad, Ashutosh; Van Den Bulte, … - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
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Closed-loop advertising strategies in a duopoly
Fruchter, Gila E. - In: Management science : journal of the Institute for … 43 (1997) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
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Advertising in a competitive product line
Fruchter, Gila E. - In: International game theory review 3 (2001) 4, pp. 301-314
Persistent link: https://www.econbiz.de/10001708546
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Targeted advertising with R&D rivalry
Li, Changying; Li, Youping; Zhang, Jianhu - In: Mathematical social sciences 124 (2023), pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
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On the regulation of public broadcasting
Li, Changying; Li, Youping; Zhang, Jianhu - In: Journal of economics 138 (2023) 2, pp. 129-146
Persistent link: https://www.econbiz.de/10013549163