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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty

Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297

Persistent link: https://www.econbiz.de/10009787479

Examining the longitudinal structure, stability, and dimensional interrelationships of team identification

Lock, Daniel; Funk, Daniel C.; Doyle, Jason P.; … - In: Journal of sport management : the official journal of … 28 (2014) 2, pp. 119-135

Persistent link: https://www.econbiz.de/10010371651

The development and change of brand associations and their influence on team loyalty over time

Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C.; Du, James - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 117-134

Persistent link: https://www.econbiz.de/10011489217

The uniqueness of sport : testing against marketing's empirical laws

Baker, Bradley J.; McDonald, Heath; Funk, Daniel C. - In: Sport management review 19 (2016) 4, pp. 378-390

Persistent link: https://www.econbiz.de/10011566663

Sport consumer behaviour : marketing strategies

Funk, Daniel C. - 2016

pt. 1. Introduction and consumer segmentation -- pt. 2. Inputs : external forces and branding -- pt. 3. Processes : internal psychological components -- pt. 4. Outputs : sport consumer connections and satisfaction -- pt. 5. An alternative perspective on sport consumer behaviour -- pt. 6. Case...