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Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 28 (2016), pp. 263-273

Persistent link: https://www.econbiz.de/10011434176

Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021

Martínez-López, Francisco J. (ed.); … - 2021 - 1st ed. 2021.

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...

Persistent link: https://www.econbiz.de/10012519912

What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of business research : JBR 133 (2021), pp. 98-115

Persistent link: https://www.econbiz.de/10012590174

Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512

The effect of retail assortment size on perceptions, choice, and sales : review and research directions

Sethuraman, Raj; Gázquez-Abad, Juan Carlos; … - In: Journal of retailing 98 (2022) 1, pp. 24-45

Persistent link: https://www.econbiz.de/10013207540

I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour

Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos - In: Journal of retailing and consumer services 64 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013209462

Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2018

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....

Persistent link: https://www.econbiz.de/10013192306

Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 63 (2021), pp. 1-2

Persistent link: https://www.econbiz.de/10012666024

Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017

Martínez-López, Francisco J. (ed.); … - 2017

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...

Persistent link: https://www.econbiz.de/10012398339

Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019

Martínez-López, Francisco J. (ed.); … - 2019

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

Persistent link: https://www.econbiz.de/10012398499