Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 1, pp. 72-90
Purpose – The purpose of this paper is to investigate consumer attitudes toward advertising regulation in local contexts. Design/methodology/approach – A survey was carried out of 211 Chinese consumers and 205 US consumers. Findings – It was found that the two samples converge in their...
