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May we buy your love? psychological effects of incentives on writing likelihood and valence of online product reviews

Garnefeld, Ina; Helm, Sabrina; Grötschel, Ann-Kathrin - In: Electronic Markets 30 (2020) 4, pp. 805-820

Acknowledging the impact on their sales, companies strive to increase the number of positive online reviews of their products. A recently popular practice for stimulating online reviews is offering monetary rewards to customers in return for writing an online review. However, it is unclear...

Persistent link: https://www.econbiz.de/10014503624

Perceived corporate reputation and consumer satisfaction - an experimental exploration of causal relationships

Helm, Sabrina; Garnefeld, Ina; Tolsdorf, Julia - In: Australasian marketing journal 17 (2009) 2, pp. 69-74

Persistent link: https://www.econbiz.de/10003886488

Modeling the impact of corporate reputation on customer satisfaction and loyalty using Partial Least Squares

Helm, Sabrina; Eggert, Andreas; Garnefeld, Ina - In: Handbook of partial least squares : concepts, methods …, (pp. 515-534). 2010

Persistent link: https://www.econbiz.de/10003944665

Basking in reflected glory : using customer reference relationships to build reputation in industrial markets

Helm, Sabrina; Salminen, Risto T. - In: Industrial marketing management : the international … 39 (2010) 5, pp. 737-743

Persistent link: https://www.econbiz.de/10008737511

Walk your talk : an experimental investigation of the relationship between word of mouth and communicators' loyalty

Garnefeld, Ina; Helm, Sabrina; Eggert, Andreas - In: Journal of service research : JSR 14 (2011) 1, pp. 93-107

Persistent link: https://www.econbiz.de/10008826884

Kundenbindung durch Weiterempfehlung? : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden

Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 233-245

Persistent link: https://www.econbiz.de/10003585077

Abhandlungen - Kundenbindung durch Weiterempfehlung? -- Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden.

Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 233-244

Persistent link: https://www.econbiz.de/10007885648

May we buy your love? : psychological effects of incentives on writing likelihood and valence of online product reviews

Garnefeld, Ina; Helm, Sabrina; Grötschel, Ann-Kathrin - In: Electronic markets : EM ; the international journal of … 30 (2020) 4, pp. 805-820

Persistent link: https://www.econbiz.de/10012419599

Caught by your own recommendations : positive word-of-mouth as source of consumer loyality

Eggert, Andreas; Helm, Sabrina; Garnefeld, Ina - 2007

Persistent link: https://www.econbiz.de/10004878609

Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector

Helm, Sabrina; Rolfes, Ludger; G³nter, Bernd - In: European journal of marketing : EJM 40 (2006) 3-4, pp. 366-383

Persistent link: https://www.econbiz.de/10006075376