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From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness
Zeschky, Marco B.; Winterhalter, Stephan; Gassmann, Oliver - In: Research technology management : RTM 57 (2014) 4, pp. 20-27
Persistent link: https://www.econbiz.de/10010383864
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Innovation strategy : from new products to business model innovation
Gassmann, Oliver; Frankenberger, Karolin; Choudury, Michaela - In: Business Innovation : das St. Galler Modell, (pp. 81-104). 2016
Persistent link: https://www.econbiz.de/10011339129
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Business model innovation processes in large corporations : insights from BASF
Winterhalter, Stephan; Weiblen, Tobias; Wecht, Christoph H. - In: Journal of business strategy 38 (2017) 2, pp. 62-75
Persistent link: https://www.econbiz.de/10011691631
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The Role of Intermediaries in Cross‐Industry Innovation Processes
Gassmann, Oliver; Daiber, Michael - 2014
In this article, we investigate the role intermediaries play in the cross‐industry innovation process. Intermediaries … to achieve success in initiating a cross‐industry innovation. Our empirical base consists of a survey of 107 European … manufacturing companies and an analysis of six collaborative cross‐industry innovation projects. The company survey is used to …
Persistent link: https://www.econbiz.de/10014042327
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Business models for frugal innovation in emerging markets : the case of the medical device and laboratory equipment industry
Winterhalter, Stephan; Zeschky, Marco B.; Neumann, Lukas; … - In: Technovation : the international journal of … 66/67 (2017), pp. 3-13
Persistent link: https://www.econbiz.de/10011893118
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Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities
Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: International journal of technology management : IJTM 64 (2014) 2/4, pp. 255-275
Persistent link: https://www.econbiz.de/10010437171
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Market maketh magic : consequences and implications of market choice for frugal innovation
Neumann, Lukas; Winterhalter, Stephan; Gassmann, Oliver - In: International journal of technology management : IJTM 83 (2020) 1/3, pp. 55-77
Persistent link: https://www.econbiz.de/10012286809
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Managing Global Innovation : Uncovering the Secrets of Future Competitiveness
Boutellier, Roman; Gassmann, Oliver; Zedtwitz, Maximilian - 1999
answers to the most pressing challenges for mastering international innovation. "The new style of global team work is rapidly … Corporate R&D, Xerox "This excellent book demonstrates how the dynamics of innovation and creativity can be mastered. Important …
Persistent link: https://www.econbiz.de/10013522416
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Managing Global Innovation : Uncovering the Secrets of Future Competitiveness
Boutellier, Roman - 2000 - Second Revised Edition
new concepts and trends that will shape global R&D management in the early 21st century. "Managing Global Innovation is a … innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders." Karl Weinberger …
Persistent link: https://www.econbiz.de/10013520293
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Frugal innovation in emerging markets : the case of Mettler Toledo
Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: Research technology management : RTM 54 (2011) 4, pp. 38-45
Persistent link: https://www.econbiz.de/10009547588