Narrow search
Showing 1 - 10 of 182
Cover Image
Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities
Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: International journal of technology management : IJTM 64 (2014) 2/4, pp. 255-275
Persistent link: https://www.econbiz.de/10010437171
Cover Image
From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness
Zeschky, Marco B.; Winterhalter, Stephan; Gassmann, Oliver - In: Research technology management : RTM 57 (2014) 4, pp. 20-27
Persistent link: https://www.econbiz.de/10010383864
Cover Image
Business models for frugal innovation in emerging markets : the case of the medical device and laboratory equipment industry
Winterhalter, Stephan; Zeschky, Marco B.; Neumann, Lukas; … - In: Technovation : the international journal of … 66/67 (2017), pp. 3-13
Persistent link: https://www.econbiz.de/10011893118
Cover Image
Managing global innovation : uncovering the secrets of future competitiveness
Boutellier, Roman; Gassmann, Oliver; Zedtwitz, … - 2000 - 2., rev. ed.
Persistent link: https://www.econbiz.de/10001461180
Cover Image
Organizing Pharmaceutical Innovation : From Science-Based Knowledge Creators to Drug-Oriented Knowledge Brokers
Gassmann, Oliver; Reepmeyer, Gerrit - 2005
organizational trends: (1) novel management of technologies; (2) R&D internationalization; and (3) open innovation modes …
Persistent link: https://www.econbiz.de/10014062579
Cover Image
Reverse innovation : insights from western medical equipment manufacturers in China
Widenmayer, Bastian Ludwig Paul - 2012
Schwellenländern durch Reverse Innovation vergrössern. Reverse Innovation bezeichnet dabei schlichte, frugale Produkte, die in … an der Spitze der ökonomischen Pyramide konzentriert haben. Das Phänomen Reverse Innovation wird aktuell in Wissenschaft …. Die Frage, wie westliche MNCs erfolgreich Reverse Innovation fördern, um wettbewerbsfähig zu bleiben, ist unbeantwortet …
Persistent link: https://www.econbiz.de/10009715740
Cover Image
Why do transnational approaches to international innovation fail?
Keupp, Marcus Matthias; Gassmann, Oliver - In: Research in international business and finance 23 (2009) 2, pp. 206-222
Persistent link: https://www.econbiz.de/10003844477
Cover Image
Breaking boundaries for global innovation
Daiber, Michael Louis Joachim - 2012
Persistent link: https://www.econbiz.de/10009661544
Cover Image
Managing Global Innovation : Uncovering the Secrets of Future Competitiveness
Boutellier, Roman - 2000 - Second Revised Edition
new concepts and trends that will shape global R&D management in the early 21st century. "Managing Global Innovation is a … innovation and creativity can be mastered. Important reading for senior management and a must for R&D leaders." Karl Weinberger …
Persistent link: https://www.econbiz.de/10013520293
Cover Image
Managing global innovation : uncovering the secrets of future competitiveness
Boutellier, Roman; Gassmann, Oliver; Zedtwitz, … - 2008 - 3. ed.
Persistent link: https://www.econbiz.de/10014012053