Si les informations clients sont une source de valeur majeure pour les entreprises, leur collecte est confrontée aux préoccupations grandissantes des consommateurs quant au respect de leur vie privée, notamment sur Internet. La littérature américaine segmente traditionnellement la...

Few empirical studies cover the theme of franchisees' satisfaction. This paper investigates the impact of the nature of relationship between franchisers and franchisees on franchisees' satisfaction. Research data have been collected by surveying 400 French franchisees. Surprisingly, this...

If customers’ data are a source of major value for companies, their collection is confronted with the growing concern of consumers about their privacy, particularly on the Internet. The American literature traditionally identifies three groups. The objective of this research is to propose a...