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~person:"Gebhardt, Gary F."
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Gebhardt, Gary F.
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Creating a market orientation : a longitudinal, multifirm, grounded analysis of cultural transformation ; Report No. 06-107
Gebhardt, Gary F.
;
Carpenter, Gregory S.
;
Sherry, John F.
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 3-26
Persistent link: https://www.econbiz.de/10003346447
Saved in:
2
Creating a market orientation : a longitudinal, multifirm, grounded analysis of cultural transformation ; Report No. 06-107
Gebhardt, Gary F.
;
Carpenter, Gregory S.
;
Sherry, John F.
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009893464
Saved in:
3
Price skimming's unintended consequences
Gebhardt, Gary F.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 63-82
Persistent link: https://www.econbiz.de/10003885334
Saved in:
4
Market orientation
Gebhardt, Gary F.
- In:
Handbook of marketing strategy
,
(pp. 28-38)
.
2012
Persistent link: https://www.econbiz.de/10009530873
Saved in:
5
Price skimming's unintended consequences
Gebhardt, Gary F.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 63-82
Persistent link: https://www.econbiz.de/10009893532
Saved in:
6
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
7
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
8
Creating the market-oriented firm : a longitudinal qualitative study of organizational transformations
Gebhardt, Gary F.
-
2004
Persistent link: https://www.econbiz.de/10003946436
Saved in:
9
Cognitive segmentation: Modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10008249983
Saved in:
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