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Termination notice of mobile network operator customers after a tariff switch : an empirical study of postpaid subscribers in Germany
Gerpott, Torsten J.; Meinert, Phil - In: Telecommunications policy : the international journal … 42 (2018) 3, pp. 212-226
Persistent link: https://www.econbiz.de/10011997515
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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The impact of mobile Internet usage on mobile voice calling behavior : a two-level analysis of residential mobile communications customers in Germany
Gerpott, Torsten J.; Meinert, Phil - In: Telecommunications policy : the international journal … 40 (2016) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10011620817
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Who (dis)continues to use SMS in the age of ubiquitous mobile Internet access? : a two-level investigation of residential mobile communications customers in Germany
Gerpott, Torsten J. - In: International journal of e-business research : an … 11 (2015) 3, pp. 31-53
Persistent link: https://www.econbiz.de/10011306285
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Who is (not) convinced to withdraw a contract termination announcement? : A discriminant analysis of mobile communications customers in Germany
Gerpott, Torsten J.; Ahmadi, Nima; Weimar, Daniel - In: Telecommunications policy : the international journal … 39 (2015) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011336608
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de; Kannan, P. K.; Verhoef, Peter C.; … - In: Journal of marketing 82 (2018) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
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Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market
Gerpott, Torsten J.; Rams, Wolfgang; Schindler, Andreas - In: Telecommunications policy : the international journal … 25 (2001) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10001565166
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972