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Stimmung und Werbewirkung
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Geuens, Maggie
Pelsmacker, Patrick de
63
Ashkanasy, Neal M.
61
Gierl, Heribert
55
Esch, Franz-Rudolf
47
Frey, Bruno S.
45
Septianto, Felix
44
Winden, Frans A. A. M. van
41
Bauer, Hans H.
37
Bagozzi, Richard P.
35
Kirchler, Erich
35
Eisend, Martin
34
Dens, Nathalie
33
Diehl, Sandra
32
Hopfensitz, Astrid
28
Huber, Frank
28
Benhabib, Jess
27
Han, Heesup
26
Terlutter, Ralf
26
Bosman, Ronald
25
Härtel, Charmine E. J.
25
Taylor, Charles Raymond
25
Huy, Quy
24
Wilbur, Kenneth C.
24
Humphrey, Ronald H.
23
Nufer, Gerd
23
Phau, Ian
23
Reijmersdal, Eva A. van
23
Reuben, Ernesto
23
Yoon, Hye Jin
23
Kaiser, Harry M.
22
Siddiqui, Danish Ahmed
22
Chang, Chingching
21
Langner, Tobias
21
Loureiro, Sandra Maria Correia
21
Mattila, Anna S.
21
Hudders, Liselot
20
Kemp, Elyria
20
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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9
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
20
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Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
2
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
3
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
4
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
Saved in:
5
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
6
Communicating the right
emotion
to generate help for connected versus unconnected others
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649035
Saved in:
7
Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649109
Saved in:
8
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
9
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
10
Planning and conducting experimental advertising research and questionnaire design
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10011686471
Saved in:
1
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