Narrow search
Showing 21 - 30 of 78
Cover Image
Entscheiden Konsumenten nach irrelevanten Merkmalen?
Gierl, Heribert; Großmann, Tina - In: Jahrbuch der Absatz- und Verbrauchsforschung 54 (2008) 3, pp. 223-247
Persistent link: https://www.econbiz.de/10003775974
Cover Image
Can a positive mood counterbalance weak arguments in personal sales conversations?
Bambauer-Sachse, Silke; Gierl, Heribert - In: Journal of retailing and consumer services 16 (2009) 3, pp. 190-196
Persistent link: https://www.econbiz.de/10003852519
Cover Image
The effects of positive and negative ad-evoked associations on brand attitude
Praxmarer-Carus, Sandra; Gierl, Heribert - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10003905840
Cover Image
Are scarce products always more attractive? : the interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Gierl, Heribert; Hüttl-Maack, Verena - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 225-235
Persistent link: https://www.econbiz.de/10008664539
Cover Image
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert - In: Die Unternehmung : Swiss journal of business research … 64 (2010) 2, pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Cover Image
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine; Gierl, Heribert - In: Cutting edge international research, (pp. 313-329). 2010
Persistent link: https://www.econbiz.de/10003985210
Cover Image
Preis und Qualität als Dimensionen von Kompromissoptionen
Gierl, Heribert; Stiegelmayr, Karin - In: Journal of business economics : JBE 80 (2010) 5, pp. 495-531
Persistent link: https://www.econbiz.de/10003966093
Cover Image
Wessen Fehler? : Aussagen der Attributionstheorie zur Relevanz von Schuld in Anbieter-Nachfrager-Beziehungen
Gierl, Heribert; Zhu, Yajing - In: Der Markt : international journal of marketing 48 (2009/10) 3, pp. 79-103
Persistent link: https://www.econbiz.de/10003929442
Cover Image
Werbung mit irrelevanten Produktattributen
Gierl, Heribert; Großmann, Tina - In: Der Markt : international journal of marketing 47 (2008) 4, pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Cover Image
Visual art in advertising : the effects of utilitarian vs. hedonic product positioning and price information
Hüttl-Maack, Verena; Gierl, Heribert - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 893-904
Persistent link: https://www.econbiz.de/10009579950