Narrow search
Showing 21 - 30 of 97
Cover Image
Self-referencing and advertising effectiveness
Bombe, Sandra; Gierl, Heribert - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Cover Image
The influence of majority agreements on attitudes
Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017
Persistent link: https://www.econbiz.de/10011540360
Cover Image
Can advertisers benefit from the name-letter- and birthday-number effect?
Keller, Barbara; Gierl, Heribert - In: Challenges in an age of dis-engagement, (pp. 31-44). 2017
Persistent link: https://www.econbiz.de/10011688268
Cover Image
High and light, dark and heavy? Using metaphoric associations to affect perceptions oh the nutritional content of food products
Thomas, Stefan; Gierl, Heribert - In: Challenges in an age of dis-engagement, (pp. 123-137). 2017
Persistent link: https://www.econbiz.de/10011688967
Cover Image
Who would like to be treated fairly? : utilizing the entitativity and the singularity concept for creating effective advertisements to promote fair-trade products
Steinhart, Tanja; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 3-26
Persistent link: https://www.econbiz.de/10011780878
Cover Image
Verwendung von Goal Frames in der Werbung
Gierl, Heribert; Koncz, Julia; Satzinger, Michaela - In: Die Unternehmung : Swiss journal of business research … 56 (2002) 3, pp. 145-161
Persistent link: https://www.econbiz.de/10001674596
Cover Image
Werbeallianzen zwischen eigenständigen etablierten Marken
Gierl, Heribert; Koncz, Julia - In: Marketing : ZFP ; journal of research and management 26 (2004) 3, pp. 181-197
Persistent link: https://www.econbiz.de/10002177920
Cover Image
Advertising prices of products presented as a triple
Gierl, Heribert; Stiegelmayr, Karin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 1, pp. 8-18
Persistent link: https://www.econbiz.de/10009730864
Cover Image
Motivationstheoretische Erklärung der Wirkung von Frames
Gierl, Heribert; Stiegelmayr, Karin - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 4, pp. 404-425
Persistent link: https://www.econbiz.de/10003626219
Cover Image
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10003330543