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Gil Saura, Irene
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European research on management and business economics
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ECONIS (ZBW)
29
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1
Managers' perceptions of delivered value in the hospitality industry
Gallarza, Martina G.
;
Santos Arteaga, Francisco Javier
; …
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 857-893
Persistent link: https://www.econbiz.de/10011433722
Saved in:
2
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
3
Latest technology and communication consistency in hospitality : a comparison between two Mediterranean countries
Šerić, Maja
;
Gil Saura, Irene
;
Praničević, Daniela …
- In:
Economic research
29
(
2016
)
1
,
pp. 1091-1108
Persistent link: https://www.econbiz.de/10012222128
Saved in:
4
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
5
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
6
Information and communication technologies in rural hotels
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of sustainable economy
2
(
2010
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003959075
Saved in:
7
Does technology make a difference? : evidence from Spanish hotels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
Service business
5
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009535283
Saved in:
8
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
9
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
10
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
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