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A general brand allliance model
Goldsmith, Ronald E.; Lafferty, Barbara A. - In: Psychology of branding, (pp. 75-96). 2013
Persistent link: https://www.econbiz.de/10009775619
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You're nothing without me : what consumers contribute to brands
Tsiotsou, Rodoula H.; Goldsmith, Ronald E. - In: Psychology of branding, (pp. 55-74). 2013
Persistent link: https://www.econbiz.de/10009775620
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Measuring cross cultural acceptance of an innovation : the case of low-alcohol wine
Hauteville, François d' - In: New developments and approaches in consumer behavior …, (pp. 289-305). 1998
Persistent link: https://www.econbiz.de/10001299787
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Brand engagement and brand loyalty
Goldsmith, Ronald E. - In: Branding and sustainable competitive advantage : …, (pp. 121-135). 2012
Persistent link: https://www.econbiz.de/10009707213
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New developments in the diffusion of innovations
Goldsmith, Ronald E. - In: Handbook of developments in consumer behaviour, (pp. 246-282). 2012
Persistent link: https://www.econbiz.de/10009569457
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How innovativeness influences Internet shopping
Goldsmith, Ronald E.; Lafferty, Barbara A. - 2005
Persistent link: https://www.econbiz.de/10003297644
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Attracting and retaining online buyers : comparing B2B and B2C customers
Bridges, Eileen; Goldsmith, Ronald E.; Hofacker, Charles F. - In: Advances in electronic marketing, (pp. 1-27). 2005
Persistent link: https://www.econbiz.de/10003167884