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~person:"Grönroos, Christian"
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Customer-Value-Management : di...
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Beziehungsmarketing
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Grönroos, Christian
Bruhn, Manfred
344
Homburg, Christian
225
Pepels, Werner
181
Kotler, Philip
171
Meffert, Heribert
165
Huber, Frank
164
Wiedmann, Klaus-Peter
137
Bauer, Hans H.
132
Kumar, V.
105
Belz, Christian
102
Diller, Hermann
102
Tomczak, Torsten
89
Ahlert, Dieter
87
Esch, Franz-Rudolf
82
Kleinaltenkamp, Michael
82
Herrmann, Andreas
81
Burmann, Christoph
75
Kreutzer, Ralf T.
73
Krafft, Manfred
72
Wirtz, Bernd W.
71
Stauss, Bernd
70
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
Backhaus, Klaus
62
Heinemann, Gerrit
61
Silberer, Günter
61
Verhoef, Peter C.
61
Kuß, Alfred
60
Fritz, Wolfgang
58
Corsten, Hans
53
Han, Heesup
53
Albers, Sönke
52
Reichwald, Ralf
52
Reinecke, Sven
51
Hollebeek, Linda D.
50
Walsh, Gianfranco
50
Hadwich, Karsten
48
Olbrich, Rainer
47
Piller, Frank T.
47
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Svenska Handelshögskolan <Helsinki>
3
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Meddelanden från Svenska Handelshögskolan
8
The journal of services marketing
4
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service management
2
(Research reports / Swed. School of Economics and Business Admin.
1
A reader in marketing communications
1
Corporate brand and corporate reputation
1
Ekonomiska Samfundets tidskrift
1
Forskningsrapporter från Svenska Handelshögskolan
1
Handbook of relationship marketing
1
International journal of quality and service sciences
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
Organization and management series
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
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ECONIS (ZBW)
38
USB Cologne (EcoSocSci)
9
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1
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
2
Service management and marketing : customer management in service competition
Grönroos, Christian
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10003365020
Saved in:
3
Relationship marketing : interaction, dialogue and value
Grönroos, Christian
-
1997
Persistent link: https://www.econbiz.de/10004715447
Saved in:
4
Service management and marketing : a customer relationship management approach
Grönroos, Christian
-
2. ed.
Persistent link: https://www.econbiz.de/10004594745
Saved in:
5
Service management and marketing : customer management in service competition
Grönroos, Christian
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004877761
Saved in:
6
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
7
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
8
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
9
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
10
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
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