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Relationality in the service logic of value creation

FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471

Persistent link: https://www.econbiz.de/10011418346

Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing

Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560

Persistent link: https://www.econbiz.de/10011309583

Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?

Leroi-Werelds, Sara; Streukens, Sandra; Van … - In: Journal of service management 28 (2017) 4, pp. 618-639

Persistent link: https://www.econbiz.de/10011731212

Reverse use of customer data : implications for service-based business models

Saarijärvi, Hannu; Grönroos, Christian; Kuusela, Hannu - In: The journal of services marketing 28 (2014) 7, pp. 529-537

Persistent link: https://www.econbiz.de/10010434584

Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications

Grönroos, Christian; Ravald, Annika - 2009

Persistent link: https://www.econbiz.de/10003872346

The service revolution and its marketing implications : service logic vs service dominant logic

Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229

Persistent link: https://www.econbiz.de/10010359568

Towards Service Logic: The Unique Contribution of Value Co-Creation

Grönroos, Christian - Hanken Svenska Handelshögskolan - 2009

The underpinning logic of value co-creation in service logic is analysed. It is observed that three of the ten foundational premises of the so-called service-dominant logic are problematic and do not support an understanding of value-co-creation and creation that is meaningful for theoretical...

Persistent link: https://www.econbiz.de/10008540910

Reforming public services : does service logic have anything to offer?

Grönroos, Christian - In: Public management review 21 (2019) 5, pp. 775-788

Persistent link: https://www.econbiz.de/10012178792

Adopting a service logic in manufacturing : conceptual foundation and metrics for mutual value creation

Grönroos, Christian; Helle, Pekka - In: Journal of service management 21 (2010) 5, pp. 564-590

Persistent link: https://www.econbiz.de/10008749737

Towards service logic : the unique contribution of value co-creation

Grönroos, Christian - 2009

Persistent link: https://www.econbiz.de/10003932483