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The Value-added Creation Effec...
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Betriebliche Wertschöpfung
18
Value creation
18
Customer integration
7
Dienstleistungsmarketing
7
Kundenintegration
7
Marketing theory
7
Marketingtheorie
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Relationship marketing
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Service-Dominant Logic
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Service-dominant logic
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Customer value
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Kundenwert
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Lieferantenmanagement
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Supplier relationship management
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Services
4
Dienstleistung
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Service logic
3
Value co-creation
3
Bundling strategy
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Consumer behaviour
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Konsumentenverhalten
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Leistungsbündel
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service logic
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value co-creation
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1970-1979
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B-to-B-Marketing
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Beyond offering value propositions
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Bibliometrics
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Bibliometrie
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Business model
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Business-to-business marketing
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Communicating value
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Communication
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Consumer value
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Consumer-dominant logic
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Customer centricity
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Grönroos, Christian
Gereffi, Gary
53
Pietrobelli, Carlo
51
Swinnen, Johan F. M.
43
Antràs, Pol
36
Rabellotti, Roberta
36
Wang, Zhi
36
Chor, Davin
31
Meng, Bo
31
Winkler, Deborah
30
Ponte, Stefano
29
Reichwald, Ralf
29
Stehrer, Robert
29
Van Biesebroeck, Johannes
27
Wildemann, Horst
27
Ruta, Michele
26
Staritz, Cornelia
26
Becker, Wolfgang
24
Elek, Andrew
23
Vargo, Stephen L.
23
Minten, Bart
22
Van Assche, Ari
21
Maertens, Miet
20
Marvasi, Enrico
20
Gereffi, G.
19
Gunnella, Vanessa
19
Madhani, Pankaj M.
19
Miroudot, Sébastien
19
Sturgeon, Timothy J.
19
Yamazawa, Ippei
19
Ali-Yrkkö, Jyrki
18
Drysdale, Peter
18
Felbermayr, Gabriel
18
Humphrey, John
18
Pedersen, Torben
18
Wolszczak-Derlacz, Joanna
18
De Marchi, Valentina
17
Findlay, Christopher Charles
17
Kaplinsky, Raphael
17
Lee, Joonkoo
17
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Hanken Svenska Handelshögskolan
1
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Journal of service management
3
Meddelanden från Svenska Handelshögskolan
3
The journal of services marketing
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
18
RePEc
1
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1
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
3
Reforming public services : does service logic have anything to offer?
Grönroos, Christian
- In:
Public management review
21
(
2019
)
5
,
pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
Saved in:
4
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
5
Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
6
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
7
Adopting a service logic in manufacturing : conceptual foundation and metrics for mutual value creation
Grönroos, Christian
;
Helle, Pekka
- In:
Journal of service management
21
(
2010
)
5
,
pp. 564-590
Persistent link: https://www.econbiz.de/10008749737
Saved in:
8
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
9
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
10
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
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