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May we buy your love? psychological effects of incentives on writing likelihood and valence of online product reviews

Garnefeld, Ina; Helm, Sabrina; Grötschel, Ann-Kathrin - In: Electronic Markets 30 (2020) 4, pp. 805-820

Acknowledging the impact on their sales, companies strive to increase the number of positive online reviews of their products. A recently popular practice for stimulating online reviews is offering monetary rewards to customers in return for writing an online review. However, it is unclear...

Persistent link: https://www.econbiz.de/10014503624

Perceived corporate reputation and consumer satisfaction - an experimental exploration of causal relationships

Helm, Sabrina; Garnefeld, Ina; Tolsdorf, Julia - In: Australasian marketing journal 17 (2009) 2, pp. 69-74

Persistent link: https://www.econbiz.de/10003886488

Basking in reflected glory : using customer reference relationships to build reputation in industrial markets

Helm, Sabrina; Salminen, Risto T. - In: Industrial marketing management : the international … 39 (2010) 5, pp. 737-743

Persistent link: https://www.econbiz.de/10008737511

May we buy your love? : psychological effects of incentives on writing likelihood and valence of online product reviews

Garnefeld, Ina; Helm, Sabrina; Grötschel, Ann-Kathrin - In: Electronic markets : EM ; the international journal of … 30 (2020) 4, pp. 805-820

Persistent link: https://www.econbiz.de/10012419599

Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets

Helm, Sabrina; Salminen, Risto T. - In: Industrial marketing management : the international … 39 (2010) 5, pp. 737-744

Persistent link: https://www.econbiz.de/10008433466