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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald - 1992
Persistent link: https://www.econbiz.de/10000873622
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald - In: Marketing : journal of research and management 2 (2006) 2, pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
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Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579
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Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald - In: Quantitative marketing and marketing management : …, (pp. 103-121). 2012
Persistent link: https://www.econbiz.de/10009621125
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Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
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Linking multi-category purchases to latent activities of shoppers : analysing market baskets by topic models
Hruschka, Harald - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 267-273
Persistent link: https://www.econbiz.de/10010438083