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~person:"Green, Paul E."
~person:"Hruschka, Harald"
~subject:"Marktforschung"
~subject:"Paul E. Green"
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Marktforschung
Paul E. Green
Market research
46
Theorie
30
Theory
30
Consumer behaviour
17
Konsumentenverhalten
17
Marketing
15
Conjoint analysis
8
Conjoint-Analyse
8
Deutschland
7
Estimation
7
Germany
7
Marketing theory
7
Marketingtheorie
7
Neural networks
7
Neuronale Netze
7
Schätzung
7
Multivariate Analyse
6
Multivariate analysis
6
Vereinigte Staaten
6
Logit model
5
Logit-Modell
5
Market basket analysis
5
Absatz
4
Advertising effects
3
Brand
3
Einzelhandel
3
Fertigungsprogramm
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Master production schedule
3
Methodologie
3
Nichtparametrisches Verfahren
3
Nonparametric statistics
3
Product design
3
Produktgestaltung
3
Retail trade
3
Retailing
3
USA
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Article
45
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Non-commercial literature
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English
42
Undetermined
20
German
10
Author
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Green, Paul E.
Hruschka, Harald
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Herrmann, Andreas
36
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
29
Berekoven, Ludwig
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Pepels, Werner
25
Day, George S.
24
Kuß, Alfred
24
Huber, Frank
23
Kotler, Philip
23
Sarstedt, Marko
23
Aaker, David A.
22
Albers, Sönke
22
Kumar, V.
22
Wind, Yoram
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Eisend, Martin
18
Lehmann, Donald R.
18
Birks, David F.
17
Ferber, Robert
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
16
Zaltman, Gerald
16
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Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Marketing Science Institute
1
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Journal of marketing research : JMR
9
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
9
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Fundamentals of marketing research ; Vol. 6
3
OR spectrum : quantitative approaches in management
2
Review of managerial science : RMS
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Econometrics of short and unreliable time series
1
Editor's series in marketing
1
Editorʹs Series in Marketing
1
European journal of operational research : EJOR
1
Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
1
Harvard business review : HBR
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of retailing
1
Journal of the Royal Statistical Society / C
1
Legends in marketing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Market segmentation : concepts and applications
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Marketing Science Institute Series
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Models, measurement and marketing : a special project of the Market Research Council
1
Operational research quarterly : OR
1
Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
1
Prentice-Hall International Series in Management
1
Prentice-Hall foundations of marketing series
1
Prentice-Hall international series in management
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe Wirtschaftswissenschaften
1
Review of marketing science
1
Schmalenbach business review : sbr
1
Wharton quarterly
1
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ECONIS (ZBW)
71
USB Cologne (EcoSocSci)
1
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1
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
2
Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
Hruschka, Harald
-
1992
Persistent link: https://www.econbiz.de/10000873622
Saved in:
3
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
4
Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
Saved in:
5
Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541509
Saved in:
6
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
Saved in:
7
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
8
Using artificial neural nets for flexible aggregate market response modeling
Hruschka, Harald
- In:
Quantitative marketing and marketing management : …
,
(pp. 103-121)
.
2012
Persistent link: https://www.econbiz.de/10009621125
Saved in:
9
Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
36
(
2014
)
1
,
pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
Saved in:
10
Linking multi-category purchases to latent activities of shoppers : analysing market baskets by topic models
Hruschka, Harald
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 267-273
Persistent link: https://www.econbiz.de/10010438083
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