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~person:"Green, Paul E."
~subject:"Marktforschung"
~subject:"Paul E. Green"
~subject:"USA"
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Marktforschung
Paul E. Green
USA
Market research
15
Conjoint analysis
6
Conjoint-Analyse
6
Marketing
6
Theorie
6
Theory
6
Vereinigte Staaten
6
Marketing theory
5
Marketingtheorie
5
Methodologie
3
Verbraucher
3
Absatz
2
Betriebswirtschaftliche Entscheidungen
2
Marketing management
2
Marketingforschung
2
Marketingmanagement
2
Multivariate Analyse
2
Multivariate analysis
2
United States
2
Absatzplanung
1
Absatzpolitik
1
Bayes-Statistik
1
Bayesian inference
1
Betriebswirtschaftliche Entscheidung
1
Bibliometrics
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Bibliometrie
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Chicago
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Cluster analysis
1
Clusteranalyse
1
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Consumer behaviour
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Datenverarbeitung
1
Decision
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English
19
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19
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Green, Paul E.
Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
29
Berekoven, Ludwig
28
Hildebrandt, Lutz
28
Hüttner, Manfred
27
Alesina, Alberto
26
Eckert, Werner
26
Ellenrieder, Peter
26
Pepels, Werner
25
Day, George S.
24
Kuß, Alfred
24
Peichl, Andreas
24
Albers, Sönke
23
Huber, Frank
23
Kotler, Philip
23
Sarstedt, Marko
23
Aaker, David A.
22
Kumar, V.
22
Wind, Yoram
22
Bargain, Olivier
21
Bauer, Hans H.
21
Gern, Klaus-Jürgen
21
Hair, Joseph F.
21
Kooths, Stefan
21
Sheth, Jagdish N.
21
Stolzenburg, Ulrich
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Puhani, Patrick A.
20
Wedel, Michel
20
Eisend, Martin
18
Lehmann, Donald R.
18
Oswald, Andrew J.
18
Birks, David F.
17
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Marketing Science Institute
1
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Journal of marketing research : JMR
9
Fundamentals of marketing research ; Vol. 6
3
Editor's series in marketing
1
Editorʹs Series in Marketing
1
European journal of operational research : EJOR
1
Harvard business review : HBR
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
1
Journal of marketing
1
Journal of retailing
1
Journal of the Royal Statistical Society / C
1
Legends in marketing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Market segmentation : concepts and applications
1
Marketing Science Institute Series
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Models, measurement and marketing : a special project of the Market Research Council
1
Operational research quarterly : OR
1
Prentice-Hall International Series in Management
1
Prentice-Hall foundations of marketing series
1
Prentice-Hall international series in management
1
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
1
Wharton quarterly
1
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ECONIS (ZBW)
38
USB Cologne (EcoSocSci)
1
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1
Multidimensional scaling : concepts and applications
Green, Paul E.
-
1989
Persistent link: https://www.econbiz.de/10000761594
Saved in:
2
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
3
Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas
;
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541509
Saved in:
4
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
Saved in:
5
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
Saved in:
6
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
7
Research for marketing decisions
Green, Paul E.
;
Tull, Donald S.
-
1970
-
2 ed.
Persistent link: https://www.econbiz.de/10002540024
Saved in:
8
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
9
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
10
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
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