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~person:"Green, Paul E."
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Marketing theory
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Green, Paul E.
Tadajewski, Mark
78
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Sheth, Jagdish N.
50
Kotler, Philip
46
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34
Jones, D. G. Brian
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11
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11
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10
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Legends in marketing
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Applications of the sciences in marketing management
1
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
1
Research in marketing : an annual compilation of research
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Experimental methods and simulation models in marketing management
Kotler, Philip
;
Green, Paul E.
;
FitzRoy, Peter T.
- In:
Applications of the sciences in marketing management
,
(pp. 269-453)
.
1968
Persistent link: https://www.econbiz.de/10002239060
Saved in:
2
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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3
Some new types of fractional factorial designs for marketing experiments
Green, Paul E.
;
Carroll, J. Douglas
;
Carmone, Frank J.
- In:
Research in marketing : an annual compilation of research
(
1978
),
pp. 99-122
Persistent link: https://www.econbiz.de/10002540054
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4
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
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5
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
6
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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7
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
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8
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
9
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
10
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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