Narrow search
Showing 1 - 10 of 44
Cover Image
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
Cover Image
Methoden und Techniken der Marketingforschung
Green, Paul E.; Tull, Donald S. - 1982 - 4. Auflage
Persistent link: https://www.econbiz.de/10010518532
Cover Image
Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1970 - 2 ed.
Persistent link: https://www.econbiz.de/10002540024
Cover Image
Research for marketing decisions
Green, Paul E.; Tull, Donald S.; Albaum, Gerald - 1988 - 5. ed.
Persistent link: https://www.econbiz.de/10004911725
Cover Image
Promotional decisions using mathematical models. Prepared under the dir. of Patrick J. Robinson. Contributing authors: James C. Becknell; Ronald E. Frank; Paul E. Green; Charles L....
Becknell, jr., James C.; Frank, Ronald E.; Green, Paul E.; … - 1967
Persistent link: https://www.econbiz.de/10000577907
Cover Image
Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
Cover Image
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
Cover Image
Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
Cover Image
Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
Cover Image
Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579