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Retailing management
Levy, Michael; Weitz, Barton A.; Grewal, Dhruv - 2019 - Tenth edition, international student edition
Persistent link: https://www.econbiz.de/10011966962
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Marketing
Grewal, Dhruv; Levy, Michael - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003789121
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1998 AMA Winter Educators' Conference
Grewal, Dhruv (contributor) - Winter Educators' Conference <1998, Austin, Tex.> - 1998
Persistent link: https://www.econbiz.de/10004594725
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Retailing management
Levy, Michael; Grewal, Dhruv - 2023 - Eleventh edition, international student edition
"The eleventh edition of Retailing Management builds on the basic philosophy of the previous ten editions. It continue to focus on both strategic and tactical issues, with an emphasis on financial considerations and implementation through merchandise and store management"--
Persistent link: https://www.econbiz.de/10012632123
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Marketing
Grewal, Dhruv; Levy, Michael - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009495710
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The value of time spent in price-comparison shopping : survey and experimental evidence
Marmorstein, Howard - In: Journal of consumer research : JCR ; an … 19 (1992) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10001126039
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Market price variation, perceived price variation, and consumers' price search decisions for durabel goods
Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 21 (1994) 3, pp. 453-460
Persistent link: https://www.econbiz.de/10001174673
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Does the presence of a mannequin head change shopping behavior?
Lindström, Annika; Berg, Hanna; Nordfält, Jens; … - In: Journal of business research : JBR 69 (2016) 2, pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072